Continuing our series of interviews with the people making Joto happen, this week Carmen speaks to Barney Mason, Lead Product Designer and one of Thoseâ€™s three Co-Founders. He is responsible for the design, creation, testing and development of both our products, Woodpecker and Joto.
[Carmen:] Hi Barney, can you tell us a bit about your background?
[Barney:] Hey Carmen! Iâ€™ve always loved drawing and taking things apart to see how they work which led me on a path to study Product Design & Engineering at Brunel university. I honed my skills working at a brilliant toy design consultancy called designbytouch, at which point I immersed myself in a world of 3D modelling, rendering and you could say became a bit obsessed with 3D printing.
[C:] How did you end up at Those making Joto?
[B:] I was discovered by the fantastic team at Faberdashery who came across some of my 3D printed work. They introduced me to Jim who gave me the chance to work on his assortment of innovative ideas, the first of which was the beginnings of the Woodpecker.
Before long Jim, Jamie and I saw the potential of our collaboration and decided to make it official by establishing Those as a design studio.
[C:] What do you enjoy the most from working for a startup?
[B:] I find it hugely fulfilling to take an idea from my illegible scribblings through to a functioning prototype or rendered visual. At Those my responsibilities span the product development process so I get to be very hands-on sketching, prototyping (glueing!), rendering etc. All the things I really enjoy doing.
[C:] In what way has the develop of the technology behind Woodpeckerhelped with the design of Joto?
[B:] Joto benefits from everything weâ€™ve learnt while developing the Woodpecker in addition to all the feedback received from commercial installations. Something I didnâ€™t anticipate however is the way in which new mechanisms developed for Joto have trickled down to the Woodpecker including the belt layout and the method for actuating the pen.
[C:] What would you say itâ€™s been the biggest challenge youâ€™ve had so far during the design process of Joto?
[B:] I think our biggest challenge when designing Joto has been distilling all our new ideas and experience from the Woodpecker into an object that feels right. I think weâ€™ve come up with something thatâ€™s exciting to use and experience but also sits comfortably in any space.