A â€œFirst Lookâ€ at Joto
August 3, 2016
(or How We Learned to Stop Worrying and Love Full Transparency)
One of the most frustrating aspects weâ€™ve found about launching a new product is the difficulty with syncing our product timeline and our marketing timeline.
Show the product too early and the design is likely to change, but show the product too late and we risk losing everyoneâ€™s interest.
To solve this dilemma, weâ€™ve decided to embrace what weâ€™ve dubbed full transparencyâ€¦
Weâ€™re a startup, not a massive company, and we shouldnâ€™t pretend to be one. It benefits nobody for us to develop and tinker with Joto in a vacuum. Instead we want to build a community who are invested in what weâ€™re doing, a group of champions who want to join us for the ride!
So in the spirit of full-transparency, weâ€™ve decided to reveal to you a â€œfirst lookâ€ at Joto. Yes itâ€™s a render, and yes, things may change (Barney, our Co-Founder & Lead Product Designer was very keen to stress this), but until our prototype is delivered in the next few weeks, this is Joto. A connected canvas for your wall, that magically draws with a penâ€¦
Jamie Wieck, (Those, Co-Founder & Director)
Sign up at joto.rocks to join our community and access your exclusive â€œearly birdâ€ deal on Kickstarter.